![]() “So we built an integration GIPHY, giving users the ability to answer questions with GIFs.” “Our users are young and tend to be digital natives, which is a very visual language,” she says. The product’s redesign came from user feedback, says Andrea Cutright, COO of ASKfm. The firm, owned by InterActive Corp, is looking to shed its past ‘cyber-bullying’ image, the company has made a number of conscious efforts to turn this around. The Dublin-based is also hoping a new colour scheme and mascot called OwlCat can tempt its youthful core audience to use the platform. ![]() Unlike Facebook, where people go to post photos and gain Likes, ASKfm focuses on the conversation between users, a steady stream of communication through questions and answers.Īmong the new features is a simpler invite and notification system that allows users to invite people via SMS, as well as allowing for and viewing people who ‘liked’ your answers in a list. ![]() Social media pioneer ASKfm has updated its iOS and Android apps to bring a new look and features to the platform.
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